New Jersey Mortuary Science Practice Exam

In the case of a licensed professional making a false claim, what should be included in the advertisement?

1. The license number for verification

2. A statement supporting their claim

3. Evidence of prior performances

4. None of the above

The correct answer is: None of the above

In the context of advertising by licensed professionals, it is critical that all representations made are truthful and not misleading. When a professional makes a false claim, including any misleading elements in their advertisement would not only violate ethical standards but could also lead to legal consequences. The inclusion of a license number for verification, a statement supporting the claim, or evidence of prior performances could contribute to an appearance of legitimacy; however, if the claim itself is false, it undermines the entire message and can mislead the public. Thus, the correct choice is to include none of these elements, as doing so could exacerbate the issue rather than clarify or validate the false claim. Keeping advertisements clear of any potentially misleading assertions helps maintain professional integrity and protects consumers from deception.